Europe UK : Powered by Webraska, Sat-Nav from Orange can be used when walking, cycling or driving. Rather than having a specific device just for this application, Sat-Nav from Orange works on a range of mobile devices making it a cost effective business investment. All maps and live traffic updates are held on a central server and are downloadable from the internet via Wifi, 3G, GPRS or the Orange EDGE network onto the mobile device. This saves precious memory space and ensures that maps and points of interest are always up to date. Sat-Nav allows users to save time, fuel and money by working out the most efficient route to a destination.

"Sat-Nav on your mobile is easy to use and enables businesses to streamline the number of devices they have to purchase and manage" said Gareth Williams, Group Manager Solution Products, Orange Business Services. "The location based service market is currently around GBP55m and estimated to double by 2009 according to the Yankee Group. Orange is well placed to capitalise on this opportunity through our brand, channel reach, customer service and understanding of how applications work in a mobile environment."

The application is quick and easy to install on a number of mobile devices and once installed, it is easy to download routes. The detailed maps from NAVTEQ are stored on Webraska's servers and hold information on hotels, restaurants, parking and other useful points of interest as well as speed cameras and live traffic information. The maps are updated every three months and therefore more up to date than standard Sat-Nav devices for which users need to buy new maps on an annual basis.

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