Apple Overtakes Nokia in Handset Profitability
Apple Overtakes Nokia in Handset Profitability
12th November , 2009
US : Apple has become the handset manufacturer which makes the most profit in the world for quarter three 2009. Nokia fell back into second place. Profit margins have been reduced as the recession continues to effect global mobile phone sales. The new statistics are from Strategy Analytics’ new report “Global Handset Operating Profits”.
The report advises that Apple surpassed Nokia for the first time ever. Nokia came second with over one billion of overall profit. The PC manufacturer ( Apple ) has broken into and taken pole position in profitability in under two years.
“Nokia’s profit margin for its handset division has been shrinking during the 2009 global economic downturn. Strategy Analytics believes that the United States, where Nokia now trails Apple in market share, is the key to Nokia’s recovery in 2010. A successful fight on Apple’s high-profit home turf can simultaneously help to revitalize Nokia’s margins and to put a check on Apple’s surging growth.” Said Neil Mawston, Director at Strategy Analytics.
Global Handset Operating Profits in Q3 2009 Global Handset Operating Profits (US$ Billions) Q3 '09
Apple 1.6
Nokia 1.1
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