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Improving the 3G Customer Experience |
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1st November , 2004 |
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But while more powerful 3G technology drives the take-up of data services as it enables better, more compelling applications and content, operators must make it simple to the end user if they are going to succeed. 3G operators need to meet customer needs by offering a reliable service and a great customer experience. Stuart Cochran, Director of Product Strategy & Marketing at Tertio Telecoms, discusses how operators can get ready to fulfil or exceed customer expectations. Tertio is the expert in service activation solutions, chosen by leading worldwide operators including companies in the 3, T-Mobile and Vodafone groups. Click below |
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Europe
: A large number of network operators will launch 3G services by the
end of 2004. In most cases, 3G is being promoted as high-speed e-mail
for businesses, or as a richer multimedia experience for consumers.
