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Warner and T-Mobile Bring Top Wireless Entertainment

22nd November , 2004

Europe : Warner Bros. Online and T-Mobile International have signed a wireless distribution deal that brings iconic Warner Bros. Entertainment brands as well as current information on upcoming properties to T-Mobile customers throughout Europe. The deal sees both companies working together for the first time and covers the U.K., Germany, Austria, the Czech Republic, Netherlands, Croatia, Hungary, Poland and Slovakia, making Warner Bros. Online’s wireless content available to and additional 64 million customers.

Initially, Warner Bros. Online is providing T-Mobile customers with games, wallpapers, screensavers, and other mobile applications based on its popular brands, including Catwoman, Looney Tunes, Scooby-Doo, Harry Potter and DC Comics. Content will also be added around new property releases as well.

“Reaching about 5.5 million unique active European users per month, T-Mobile International is a premier carrier throughout Europe and we look forward to working with them to deliver compelling, entertaining content to their customers,” said Jim Noonan, SVP and General Manager of Warner Bros. Online. “Their extensive reach throughout these territories provides us with another powerful wireless distribution channel for our core brands and upcoming releases.”

“The Warner Bros. Entertainment brands are extremely popular around the world and we are thrilled to be able to offer our customers original content featuring such beloved characters as Bugs Bunny, Scooby-Doo and Harry Potter,” said Klaus Tebbe, Executive Vice President, Consumer Marketing. “The partnership is another mark of T-Mobile’s vision and commitment to offering its customers cutting-edge mobile multimedia services.”

The Warner Bros. Online’s wireless content can be accessed on the majority of handsets available across T-Mobile’s nine European markets under its multimedia services, t-zones. Customers simply select "t-movies" or "downloads" and scroll through to select the content of their choice.

T-Mobile is committed to working with entertainment brands that consumers interact with on a day-to-day basis and actively looks to partner with recognisable brands to bring compelling content to its customers.

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