Europe
: Philips announced the world’s smallest FM radio solution for
mobile devices, one of three new additions to its portfolio. As market
leader in FM radios for handsets, Philips is also first-to-market
with the smallest integrated FM+RDS (Radio Data System) solution that
provides listeners with a new world of interactive, user-friendly
radio. FM radio is one of the key features users are looking for as
mobile phones are evolving into portable Connected Consumer devices.
With listening figures as high as 20 hours per week*, consumers appreciate
the addition of easy-to-use FM radio on their mobile phones. The ultra-small
size simplifies the design process for device manufacturers and makes
space available for other features.
Today, 15 percent
of mobile phones sold worldwide have FM radio, and the market is set
to continue to grow toward 50 percent.** Philips’ complete portfolio
of radio solutions includes FM, AM/FM and FM+RDS. It also supports
RBDS (Radio Broadcast Data System), the U.S. standard for RDS. The
integration of RDS will enable users to view the station name, scan
for a particular type of program and ensure that the receiver always
tunes to the strongest signal available. The technology also offers
benefits for telecom operators by increasing average revenue per user
(APRU).
“Mobile
phones are becoming the ultimate portable device and consumers are
placing great value on the multimedia features that differentiate
their phone from others in the market. Already established as a proven
technology with a large user base all over the world, FM radio is
a valuable addition to any handset,” said Peter Baumgartner,
senior vice president of Philips Semiconductors’ Communications
business. “As the leader in this market for FM radio on mobile
devices, Philips enables everyone to enjoy radio entertainment, everywhere
and anytime they want.”
Philips’
complete portfolio of FM radio solutions gives manufacturers the opportunity
to target specific market segments. This flexibility is of particular
importance with the decreasing lifespan of mobile phones and other
devices due to accelerating innovation cycles and increased competition
worldwide.
The external component
count has been reduced dramatically in the new FM and FM+RDS products.
The size of the FM radio TEA5761 has been reduced from 150 mm2 to
a 50mm2 PCB area. The FM with integrated RDS demodulator and decoder
TEA5764 covers a total PCB area of only 70 mm2. The two versions are
realized in wafer level chips-scale (WL-CSP) packaging. Philips is
the first company to achieve this level of integration. The FM radio
and FM+RDS are fully pin compatible, which means that manufacturers
benefit from the ability to make last-minute easy swaps.
The FM radio TEA5767
remains in production. The AM/FM TEA5777 appears in the HVQFN48 and
has 200mm2 PCB.
Availability
Philips’
FM TEA5761 is available now, while the FM+RDS TEA5764 and the AM/FM
TEA5777 will be available in January 2005.