3G Operator 3 Announce Music Video Deal with EMI Music

Europe : 3, the UK’s first video mobile network, announces a partnership with EMI Music UK, one of the country's largest recorded music groups, to supply full-length music videos directly to more than 3 million customers on the 3 network.

This is an important mobile music video agreement for EMI Music UK who will facilitate access for 3’s customers to all the artists it has mobile rights for including music videos from Kylie Minogue, Coldplay, Jamelia, Joss Stone, Norah Jones and Gorillaz.

3 has set the industry direction for music video on mobile. It was the first mobile network to launch full-length music videos over mobile over a year ago and has since led the way with ground-breaking content such as the world premiere of Robbie Williams’ single “Misunderstood” on the 3 network ahead of TV and radio.

This announcement builds on 3’s existing music offering which includes audio tracks from EMI Music UK, full-length video and audio from Sony BMG and music videos from independent label artists through VidZone.

The agreement will enable customers to enjoy new releases on EMI Music UK’s labels which include EMI Records, Parlophone, Relentless, Virgin as well as back catalogue material.

Graeme Oxby, Marketing Director 3 UK, says: “3’s mobile music service is growing every day. Music is one of our most popular services and with this deal our customers can enjoy the latest music videos from top artists like Kylie, Robbie and Coldplay. 3’s expertise in 3G means major record labels like EMI Music UK recognise the strength of a partnership with the UK’s leading video mobile company.”

Dave Gould, Commercial Manager, Digital Media for EMI Music UK, says: “We’re delighted to bring videos from EMI Music UK’s labels to 3. 3 is a leading network in bringing mobile music to its customers and we’re really excited about working with them to allow fans to catch up with their favourite artists anywhere and at anytime."

Peter Jamieson, chairman of UK record companies trade association the BPI, said: “The UK recording industry is committed to making music available wherever and whenever the music fan wants it. We welcome the increasing range of repertoire now available on 3.”

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