Europe UK : Gorillabox, a new fully managed mobile TV enabler, is set to turn the mobile TV industry on its head when it launches with a proposition to stream video content to any mobile handset, anywhere in Europe and the US.

Central to the Gorillabox proposition is a unique fixed fee commercial model, which will allow network operators, content owners, brand owners and ad agencies to take advantage of the benefits of mobile TV but without the hidden costs of the traditional revenue sharing model.

As Nick Lane, leading mobile analyst and consultant at Direct 2 Consult (www.d2consult.co.uk) says: “The time is now right for mobile TV - and for brands, mobile operators and content publishers to recognise the potential of mobile as a marketing channel to forge stronger relationships with their audiences and increase average revenues per user.”

He adds: “With personalisation services (ring-tones and wallpapers) on the decline, the market is set for the second phase of mobile entertainment and the rise of richer content forms such as video and TV. After full-track downloads, mobile video is the fastest growing service among mobile entertainment users.”

Christian Harris, founder and CEO of Gorillabox, echoes these words: “There’s been a lot of hype around mobile TV. But we’re looking to cut through that hype and show brands, content owners and mobile operators that mobile TV also makes commercial sense.”

He adds: “As well as enabling brands to engage more directly with their customers, we’re going to show marketeers there’s money in mobile TV. Because of our agreements with UK operators, we’ll guarantee to pass on all the revenue to our clients so they can easily track the effectiveness of their mobile TV marketing campaigns. As Gorillabox only works with available technology our hold on the audience is huge, with over 100 million handsets in the EU and the US that can consume our streaming content now.”

Unlike many other companies Gorillabox will also offer its clients either an ‘à la carte’ menu of mobile TV services, or the ability to use Gorillabox as a full turnkey provider to plan, execute and manage and track their mobile TV campaigns. This includes everything from ingesting and encoding the content, designing, deploying and maintaining the mobile site through to managing the billing, optimising the site for search and offering advertising opportunities within the site. “And unlike other many other providers we’ll also be able to replicate the mobile TV campaigns anywhere in Europe or the US,” adds Harris.

About Gorillabox
With over 25 years of operator, developer and content provider experience behind it, Gorillabox is a fully managed service provider powering mobile TV for broadcasters, content owners and marketeers.

Gorillabox’s core offering is streaming video content to mobile handsets anywhere in Europe and the US on any scale. Around this, Gorillabox also offers search optimisation, advertising, downloads, WAP design and development and consultancy on how to build successful services.