HTC Launch New Advertising Campaign
HTC Launch New Advertising Campaign
26th October , 2009
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Europe : HTC have announced their first global advertising campaign, which will launch in over 20 countries in the next couple of weeks.
The campaign is based around the slogan “You don’t need to get a phone. You need phone that gets you”. The campaign aims to stress that HTC make phones for its users and how the HTC is bound to suit them. It coincides with recent mobiles launched by HTC, such as the HTC Tattoo which offer high levels of customization.
HTC are really trying to push their brand awareness and developer a more causal brand image. Currently, HTC smartphones are seen as a professional, perhaps even overly complicated.
HTC phones almost always get high critical acclaim and our reviews of HTC mobiles are always very positive, with the HTC Hero being it’s flagship mobile.
The videos below show two new HTC TV Adverts from the new campaign.
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