MVNO Success Factors Unveiled
MVNO Success Factors Unveiled
7th October , 2009
Whilst there are many MVNO failures around the globe there are still business opportunities for new entrants. The Besen Group has extensive experience of helping MVNOs to start up and launch and has outlined the following.
Implementing an MVNO business model can be disruptive but can still provide a unique business opportunity for both investors and companies who are fully aware of the converged 3G mobile ecosystem opportunities.
The Besen Group foresee many new MVNOs entering the mobile marketplace which is likely to include credit card companies, banks, electronic manufacturers, football clubs and even satellite companies such as Sky.
A successful MVNO is likely to fully understand the lifestyle of its intended users in terms of mobile usage and features required. Then it’s a case of delivering, with a suitable partner, the desired service.
In some ways with the introduction of new MVNOs such as Vectone Mobile for ethnic groups and abica for students, this has already been proven.
A summary of the key success factors in no particular order are :
Selection of partners
Go-To-Market-Strategy
Branding
Funding
Existing & loyal customer base
Access to open mobile Internet
Management team with hands-on mobile experience
Understanding the capabilities and limitations of current mobile networks, including 3G and 4G mobile broadband technologies and applications
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