ZTE Targets European 3G Smartphone Market
ZTE Targets European 3G Smartphone Market
8th October , 2009
Europe : Quietly happening in the background this year, a change has been occurring in Portugal. In May this year ZTE and TMN launched the co branded Bluebelt 3G smartphone and it has currently secured thirty percent of the total Portugese smartphone market. Further, by the end of 2009 ZTE expects to take forty percent.
Inset the highly successful Bluebelt 3G smartphone.
This week ZTE and TMN launched the new Bluebelt and Silverbelt smartphones in Portugal which are running Windows Mobile 6.5.
Also this week ZTE announced that 3 UK would be selling the ZTE F102 3G Mobile in the UK as well as in Sweden and Ireland. It should be no surprise to hear that ZTE is speaking to a number of European operators to launch further co-branded or operator branded 3G smartphones and mobiles.
Smartphones, only a couple of years ago, were seen as a luxury purchase, but demand for 3G smart phones has reached the point where they are no longer seen in that light. ZTE has homed in on this change in buyers perspective and moved into the lucrative 3G smartphone market.
Should the other 3G smartphone makers in Europe take not? Well looking at what the TMN representative said below – the answer is most definitely yes.
“Our association with ZTE has changed the face of the smart phone market in Portugal and opened up a huge new market for us,” said Mr. Luis Avelar, CMO of PT Group. “Tens of thousands of people now have smart phones and all the benefits they deliver, who could never have imagined that they could afford such a high specification phone.”
“We cannot disclose any of the discussions currently under way with other operators, but we expect to be delivering smart phones into most Western European markets by the end of 2010,” said ZTE Executive Vice President and head of the Mobile Terminals Division, Mr He Shiyou.
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