SIM solutions provider Bluefish Technologies have introduced ‘Clear Card’ a new SIM carrier card, which is completely transparent. Aimed specifically at Network Operators offering premium high quality services the new cards are already in use by Bluefish customer Excelcomindo in Indonesia for its new ‘Life In Hand’ service launched in August.

Bluefish ‘Clear Card’ is just like a normal credit card sized SIM, but incorporates a protective overlay film. ‘Clear Card’ opens up new opportunities for network operators wishing to differentiate both brands and services. The cards are available in several colours enabling a wide variety of images and see through effects to be used.

“‘Clear Card’ is a great way to maximise the effect of new service campaigns targeted at today’s design conscious subscribers”, said Scott Allen, Group Head of Marketing at Bluefish. “Brand managers are always looking for new ways to differentiate their service offering in what is a fast moving and competitive market. Clear Card provides Network Operators with another cost effective way to achieve this”.