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The Mobile Data Association (MDA) announced the first set of Mobile Internet page impression (PI) figures on behalf of GSM Network operators O2, Orange, T-Mobile and Vodafone. The figure for September 2002 is a staggering 340 million, over 11 million PI's per day. Picture shows Mike Short, MDA Director responsible for PR & Regulatory Affairs.

There is a wide variety of WAP based compelling services currently available for the Mobile Internet user. Of the 340 million PI's for September 2002, one of the most popular services is mobile internet messaging and chat, with other content such as games/fun, sport, news and information services all showing high popularity. In the UK today there are currently over 25 million Mobile Internet enabled handsets (awaiting confirmation of figure from O2 and Vodafone).

The MDA initiative launched earlier this month will announce the UK Mobile Internet figures for PI's on a monthly basis, and quarterly figures for the total number of WAP enabled handsets currently available on the four networks.

The initiative is supported by a web site - www.text.it that includes information on other forms of messaging. Mobile Internet information, available on the site from the beginning of November, will allow new users to learn more about services available to them including how and where they can configure their phones. The site will also provide users with regularly updated top ten Mobile URL's and additional mobile services; and for those developing WAP services a tips and style guide section. The MDA will elaborate on this content in subsequent releases.

Mike Short, Chairman of the MDA comments; "Following the release of text messaging figures over the last four years, the MDA has seen significant growth in several areas of Mobile Data, and in particular the messaging market. The ever-increasing range of content and services available to a variety of consumers has been apparent through the figures announced today, demonstrating that growth is not restricted to text alone!"