Europe
: 3 is to bring the smash TV hit Lost to the small screen.
Following
a deal between the UK’s largest video mobile network, Buena
Vista International Television (BVITV) and Walt Disney Internet Group
(WDIG), divisions of The Walt Disney Company Ltd, a mobile audience
of over 3.2 million will be able to watch show recaps and previews
of the action from Channel 4’s top-rated series.
This
is The Walt Disney Company’s first mobile video content agreement
in Europe.
Lost is a gripping series which follows the survivors of a plane crash,
stranded together on a remote, hostile island. As the group of strangers
work together to create order in their makeshift community, and to
stay alive, there appear to be darker forces at work around them.
The show makes its debut over mobile this week.
3’s service includes 2-3 minute recaps of every episode, available
for the length of the series, so fans can catch up on the plot at
any stage, plus behind the scenes interview and previews of the next
episode. Each clip will cost 50p.
Lost is the latest prime time series to be made available on 3, following
Big Brother, Celebrity Big Brother, I’m a Celebrity and the
X factor.
Already, millions of viewers hooked on Lost are debating conspiracy
theories, scrutinising the characters and speculating on the plot’s
twists and turns.
Graeme Oxby. 3’s Marketing Director, said: It’s compulsive,
addictive television that gets people talking – it’s exactly
the sort of TV our customers will watch.
“Every one of our 3.2million customers has a TV in their pocket.
This new service means our customers will never be behind the plot
and can keep on top of the action, wherever they are.”
Tom Toumazis, executive vice president & managing director, BVITV
EMEA said: “Lost is BVITV’s fastest-ever selling, most
successful TV series, having been licensed by us to 183 territories
worldwide on TV – now being licensed for the first time on to
mobile.
“We are sure that
its ever-growing UK fanbase will ensure its success on mobile - the
addictive, action-packed nature of the show lends itself particularly
well to this format, as fans need to watch carefully to unravel the
many mysteries within the show.”
“Mobile is rapidly emerging as a new entertainment platform
and already has tremendous reach," said Attila Gazdag, vice president
and managing director of Walt Disney Internet Group, Europe. “Our
strong brands have translated extremely well to this new platform
and we’re pleased to be offering video, especially of such a
great show, to broaden our mobile offerings.”
