Europe : ModeLabs announced a European partnership with The Carphone Warehouse Group PLC, for the distribution of tens of thousands of units of the first Levi's® Mobile Phone through The Carphone Warehouse in the UK and The Phone House across Europe. The Carphone Warehouse Group PLC. has a network of over 2,300 stores in 11 countries.

The Levi’sMobile Phone will be available in all major markets within The Carphone Warehouse Group network from October 2007. It will be displayed in a dedicated in-store space and will be supported by promotional materials.

Main Characteristics
Dimensions: 96 x 55 x 11 mm
Weight: 98 g
Volume: 58cc
Talk time autonomy: up to 3.5H*
Standby autonomy: up to 200 H*
Battery: Li-Ion 780mAh
Triband

Technical Characteristics
WAP 2.0
GPRS class 8
JAVA MIDP 2.0
SAR (W/kg): 0,722W/kg

Photo & Video
262 000 colours TFT screen
220 x 176 pixels / 1.8"
2 mega pixels camera with flash
and zoom (x4)
Video player and recorder
(MPEG4/H.263)

Connectivity
Stereo bluetooth
Built-in Modem
USB 2.0

Music
MP3 Player
FM Radio
Music Mixer
User Memory: 64MB
Expendable Memory:
up to 2 GB (Micro SD card)

In-Box
The LEVI'S® THE ORIGINAL handset, battery, charger, stereo headset, case, chain,
user guide, PCSynch and data cable.

“This commercial agreement with The Carphone Warehouse and The Phone House, Europe’s largest independent mobile phone retailer, ensures the Levi's® Mobile Phone an extensive and quality-driven trade,” said Serge Simon, VP Sales EMEA of ModeLabs Group. “It also strengthens ModeLabs Group’s position as a leading player on the personalised mobile phone market”, he added.

Tristia Clarke, Group Marketing Director at The Carphone Warehouse said: “We are thrilled to be collaborating with such a prestigious brand as part of The Limited Collection from The Carphone Warehouse. Our own Mobile Life research tells us that over 70% of women choose their mobile phone for their style rather than functionality. We also know that over 20% of our customers now have more than two mobile phones that they swap dependent on the event. The customization options of The Levi's® Mobile Phone provides a style to suit all tastes and occasions.”

The Levi's® Mobile Phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go. Its compact design is characterised by a riveted stainless steel casing completed by a unique detachable chain. The handset is offered in Metallic Silver, Black and Brown Copper. Stylish feminine Shiny Silver and Shiny Sand editions, featuring a ‘mirror’ screen, have also been created for the fashion forward. The Levi's® Mobile Collection includes a range of accessories such as a Bluetooth® earset, cases, chains and charms.

The latest range of trend setting handsets is set to hit the high street this season with the launch of The Limited Collection from The Carphone Warehouse and The Phone House. Initially boasting handsets and accessories from world-renowned iconic brands including Levi’sthe collection represents the perfect fusion between function and form, style and status.