The Moto G is Motorola's best selling smartphone of all time and one of the best value smartphones on the market today.
Motorola have now launched the even more affordable Moto E, which is priced at just £89 - compared to the £135 RRP of the Moto G, or £149 for the new Moto G 4G which also adds support for microSD cards.
The Moto E is already available to buy and in the UK you can get it from Phones4U either SIM-free (unlocked), on Pay As You Go or on a range of Pay Monthly plans.
Well, the Moto E has a 4.3-inch display (540 x 960 pixels) making it slightly smaller than the Moto G's 4.5-inch screen (1280*720 pixels). The power is reduced because instead of a quad-core processor, the Moto E ships with a dual-core 1.2GHz processor, but it still comes with the same 1GB of RAM.
In terms of design the two smartphones look very similar and are almost identical in weight, but the Moto E is 0.7mm thicker at 12.3mm. Like the Moto G, the Moto E is available in both White and Black models and the back covers will be interchangeable.
They both also run on Android KitKat (4.4.2) and come with 5 mega-pixel rear-facing cameras, but front facing snappers are omitted from both of the mobiles.
One of the major limitations of the Moto E is that it only supports Bluetooth 4.0, WiFi and 3G, while the Moto G is now available in a 4G-LTE model. However, it does support microSD cards (up to 32GB) which is a feature lacking on the non-4G version of the Moto G.
For those not interested in 4G the Moto E is a better value alternative to the Moto G. It's got a very similar design, adequate power, microSD support and comes pre-loaded with Android KitKat (4.4.2).
It'll undoubtedly go down a storm across the world, especially in developing markets, but whether it can outsell the Moto G remains to be seen - especially considering you can pickup the original Moto G on o2 for £99.99.
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