EE's 4G mobile network roll-out reaches more places, airports, trains and roads.
What makes EE's service more compelling is its rollout of 4G to places for people on the move. This is becoming more and more important as detailed in a recent Ranstand research report which shows that more and more people need 4G access while travelling. One point the report makes is that "in a survey of over 2,000 British workers, the number of employees who work while they commute has risen from 4.8% in 2008 to 7.5% in 2013"
Lets have a look how EE is aiming to provide its travelling customers with 4G connectivity for whichever mode of transport they are taking in the UK.
The company have again extended its 4G mobile network to a further 14 towns and cities. This time its: Belper, Cannock, Ellesmere Port, Grangemouth, Harrogate, Hartlepool, Keighley, Motherwell, Paignton, Richmond (North Yorkshire), Skelmersdale, Torquay and Widnes.
The extent of EE’s 4G coverage now spans 174 towns and cities covering 70% of the UK population.
We have already heard that EE will bring 4G to the Channel Tunnel by summertime this year and the company have now confirmed that 4G is available in 14 of the UK’s Airports. These are: Heathrow, Gatwick, Stansted, Luton, City, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Liverpool John Lennon, Bristol, Nottingham East Midlands, Leeds-Bradford, Belfast International, George Best Belfast City, Robin Hood and Blackpool.
If that wasn’t enough, EE have also confirmed that it is also bringing 4G to some of the busiest rail routes this year. 4G will first be switched on for the line from London Euston to Birmingham New Street, then it will extend to Manchester and Liverpool, and at the same time south from London Victoria to Brighton. Before the end of the year it will be extended to Glasgow.
Of course, 4G connectivity is great, but you also need 4G voice call quality to be “on the money”. EE have already committed to spending £275 million on call quality and innovation in 2014. The plan for the rest of 2014 is detailed below.
4G phone call quality and reliability will be improved for rail passengers on routes from London Euston to Glasgow Central and Edinburgh Waverley to Glasgow Queen Street will be enhanced by summer, with routes from London stations to Bristol, Nottingham, Southend and Cambridge joining by the end of the year.
4G phone call quality and reliability will also be improved for motorists on the UK’s busiest roads. The M25, M1, M4, M6, M8 and M74 will all be enhanced routes by summer. The M3, M5, M40, A1(M) and M62 will all be covered by the end of the year.
EE seems to have all routes to 4G planned out with regimental type organisation and they are unquestionably the 4G market leader, which we see for continuing throughout 2014 and well into 2015.
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