HTC have officially unveiled the Desire 310, which is a quad-core Android smartphone that should cost around £130 when it touches down in the UK at the end of April.
The HTC Desire 310 has a 4.5-inch touch-screen running at 854x480 pixels and is powered by a 1.3GHz quad-core processor and 1GB of RAM. It comes pre-loaded with Android Jelly Bean (4.2) and has a 5MP rear-facing camera (with 1080p video recording) complimented by a front-facing VGA camera.
HTC's smartphone weighs a reasonable 140g, but it's pretty chunky for a modern smartphone at 11.25mm. That packs in a 2000mAH battery and the smartphone supports Bluetooth 4.0, WiFi, 3G, HSPA+ and GPS. It comes with 4GB of on-board storage that can be expanded using microSD cards (up to 32GB).
Interestingly, the smartphone drops HTC Sense with the smartphones' user-interface closer resembling the stock Android experience. However, Blinkfeed is present and correct bringing up-to-date news and social updates direct to the home-screen.
“The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.” said says Peter Chou, CEO of HTC Corporation.
The problem for HTC is that the Desire 310 has put itself up against the Moto G, which is officially Motorola's best-selling handset of all time. On paper Motorola's similarly-priced smartphone has a better specification, but can HTC's software make up for its seemingly inferior specification?
We're currently preparing our HTC Desire 310 vs Motorola Moto G comparison, so check back later today to get the full lowdown.
Food for thought: Could the HTC Desire 310 signal the start of a distinct move away from the HTC Sense interface?
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