Reality is boring, which might be why Three has embraced sheer fantasy, offering its customers the chance to ride in white and rainbow coloured horse (or should that be unicorn?) drawn carriages, or ‘Unicabs’ as Three calls them.
The Unicabs seat up to four people and will be available in busy parts of London over the next couple of days. But if you're not going to be in London you can see them in action in the video below.
Monument saw them on October 26th, Southwark will get them on October 27th, and Canary Wharf will get unusual visitors on October 28th, with the cabs operating from 7am – 11am each day.
If you see one you can flag it down, or you can book your magical ride by tweeting Three. The event is to celebrate the launch of the ZTE Blade V7, which is available exclusively on Three, and aims to highlight the idea that the two companies are making magic.
Passengers will be able to try out the ZTE Blade V7 in the cabs, and can share their snaps and thoughts with #MagicTogether.
In reality an exclusive phone launch might not quite be magic, but like we said, reality is boring, and the ZTE Blade V7 is definitely an exciting handset, combining a premium metal build with impressive specs, including a 5.2-inch 1080p screen, an octa-core processor, 2GB of RAM, a 13MP rear camera and a 5MP front-facing one.
None of that’s very unusual, but when you factor in the price you can start to see the magic, as the Blade V7 starts at just £9 per month with no upfront cost on Three, which really is remarkably cheap - in fact it’s also the cheapest phone to offer 4G Super-Voice, making signal blackspots a thing of the past. And that really is magic.
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