High-End Barbie Mobile Phone Announced
High-End Barbie Mobile Phone Announced
7th April , 2009
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China : Barbie's famous face has made Barbie more than the most popular doll in the world. Today, Barbie is a worldwide fashion icon, pop princess and a global brand powerhouse.
The development partnership announced by Dmagicmobile and TechFaith plans to capitalize on the Barbie 50th Anniversary to deliver the first high-end customized Barbie phone to the market, targeting women of style.
Pictured Above: A sample of Dmagicmobile current phones.
Mr. Defu Dong, Chairman and Chief Executive Officer of TechFaith, said, "In order to enter the high-end cell phone market, our objective is to develop a high-end cell phone with a market price above RMB10,000. The luxury market in mainland China continues to grow in sophistication, even during tough economic times. Consumers in China show a strong desire for luxury products and have an appreciation for significant luxury brands. Barbie is an internationally famous brand celebrating its 50th anniversary, making 2009 the perfect time to launch the first customized Barbie phone.
Designed for women, the new Barbie phone's superior technology will be encased in an elegant exterior." Mr. Samuel Pang, President of Dmagicmobile, said, "As the official licensee of Mattel, Inc., we are excited to partner with TechFaith on the development of the Barbie Mobile Phone collection in China. This project marks the beginning of a new era in the China mobile phone market by meeting the technology demands of fashion-conscious women.
We are confident that the Barbie Mobile Phone will be successful due to its superior technology, innovative design and strong brand equity. The Barbie brand is enjoying global recognition as a true fashion icon during its 50th anniversary year. We are excited that the Barbie(TM) Flagship Store in Shanghai, located at 550 Huai Hai Road, will host the launch of the new high-end phone. With the support of TechFaith, we believe this project will have a bright future for all partners."
The Barbie Mobile Phone is currently in development and is expected to be launched in Q3 2009.