US / Europe : Zeemote announced a partnership to bring near-console game play to the W760i. In a world first, Sony Ericsson is to launch the Zeemote(TM) JS1 Controller featuring Bluetooth(TM) technology with an exclusive promotion throughout hundreds of retail outlets across the Netherlands.

Across the Netherlands, from August 8th 2008 to October 31st 2008, the Zeemote(TM) JS1 Controller will be offered free to purchasers of Sony Ericsson's new 3G mobile handset, the W760i Walkman, via a mail-in voucher promotion.

The W760i will come with two embedded Zeemote Ready(TM) games with a further fourteen additional games available through the Fun & Downloads section on the http://www.sonyericsson.com/nl/ Additional to the Walkman capabilities, 3.2 megapixel camera and GPS functions of the W760i the Zeemote(TM) JS1 Controller will bring a whole new dimension in mobile game play to Sony Ericsson customers - enabling a near-console experience on mobile phones.

With a thumbstick and four assignable trigger buttons, the JS1 offers real analogue control over Bluetooth(TM) enabling users to truly engage with mobile games. Sitting perfectly in the hand and ergonomically designed the JS1 weighs just 47g/1.7oz. "Sony Ericsson prides itself on bringing intuitive technologies to its customers.

We recently announced the motion gaming F305 and we're delighted to be giving our Netherlands customers the opportunity to be the first to own an award winning Zeemote JS1 controller," said Max Van Den Berg, General Manager at Sony Ericsson Benelux. "Adding a new dimension, such as controllers for mobile gaming, gives us and our customers a competitive edge!" "Mobile gaming will never be the same as the Zeemote(TM) JS1 launches through our first commercial relationship with Sony Ericsson". Said Jim Adams, VP of Worldwide Sales at Zeemote. "We are delighted to partner with Sony Ericsson and give users even more of a reason to buy the feature packed W760i. This agreement is the first of a number of deals we intend to announce over the coming months."