Europe : 3, the UK's first and largest video mobile network, today announced that more than 10 million music videos have been watched by its customers on their mobiles since the launch of its video jukebox service only 6 months ago.

It is also announced that 3 has entered into a new agreement with SONY BMG MUSIC ENTERTAINMENT UK. Last July BMG UK & Ireland was the first major record company to sign a deal for its artists with 3 and since that time the company has merged with Sony Music in the process creating SONY BMG MUSIC ENTERTAINMENT.

This new deal will now double the list of artists whose music videos are available for fans to download or stream onto their video mobiles and from this week, global stars such as Destiny's Child together with UK signings that include Lemar, Manic Street Preachers and the Zutons will be amongst those added to the video jukebox service.

They join the likes of Kasabian, Rooster, Britney Spears, Usher and Brit-nominee Natasha Bedingfield - who has emerged as the most popular UK artist on the service.

3's Chief Operating Officer, Gareth Jones said: "Thanks to our innovative jukebox service, we've created a significant mobile audience for music videos in just six months. We're offering the latest music videos, on demand, straight to your mobile, and our customers are lapping it up."

Clive Rich, Senior Vice President, SONY BMG Music Entertainment UK said: "The company has been at the forefront in recognising the potential of this format. It's clear now that there is huge consumer demand for mobile music and it is our policy to deliver our artists' videos and music to their fans anyway, anyhow, anywhere - at any time. This market will continue to grow and it is entirely logical for us to renew the original agreement following last year's merger of BMG and Sony Music."