Strategy Analytics has published a new report, "Western European Cellular User Forecast (2002-2007)." This report
shows that business users accounted for only 20% of Western European cellular users in 2001, but they now comprise over 50% of service revenues. According to Strategy Analytics, the consumer market will never account for more than 53% of service revenues in the region, despite dominating user volumes, during this period.

"The business market will continue to represent the core for cellular service revenues in Western Europe. Business users generate about $850 per
annum, compared to just $225 from the average consumer. With Average RevenuePer User (ARPU) stabilizing in 2002, there is little chance of this gap being
reduced in any meaningful way," notes Phil Kendall, Director, Strategy
Analytics Global Wireless Practice.

David Kerr, Vice President, adds, "Almost one third of the European workforce has its business cell phone paid for by the company, with (Small Medium Enterprise) SME penetration of almost 40% -- nearly twice the corporate level. Business user growth slowed significantly in 2001, and we expect that business cell phone penetration will plateau at 35% in a few years."

The small business (0-9 employee) sector will remain a lead segment within the SME market as a result of a general greater level of workforce mobility, and a greater level of budget/expenditure flexibility. For companies with more than 100 employees within the SME sector, penetration is currently much lower. Strategy Analytics expects this to remain the case, with cellphone penetration in the corporate sector kept below 25 percent, due to a greater level of occupational diversity and financial scrutiny.