Hutchison 3G UK Ltd ('Hutchison 3G'), has selected Rubus as its preferred partner to develop its core customer and reseller website, complimenting the launch of its third generation communications services later this year.

Rubus’ Business Interaction Design team will work with Hutchison to define tailored sets of functionality for customers and undertake user interface development. The team will also carry out technology evaluation, architectural design and integration services. Rubus will be responsible for designing and building the website that will allow customers to select, purchase and manage access to third-generation services online. The website will initially act as a communications platform upon which new interactive services will be developed over time.

“Our website will be a key interactive medium to create differentiation and a sustainable competitive edge. Understanding key differences in user behaviour between device and Web will help us build smart value-added services to answer our customer needs. Rubus was chosen because it demonstrated an understanding of our technical challenges and business goals.” said Lisa Gernon, strategy and marketing director of Hutchison 3G.

Steve Potts, head of business interaction design at Rubus added; “Hutchison 3G understands that different interactive channels should be used in an integrated way to offer better service and greater value to customers. Our complete approach to developing interactive solutions where business goals, design imperatives and technology choices are considered in parallel is ideally suited to helping Hutchison 3G achieve its vision.”

Michael Walton, CEO and founder at Rubus commented, “Hutchison 3G is an exciting, fast growing business that has a compelling vision for communications. This is a significant competitive win for Rubus, underlining our position as the UK's leading interactive systems integrator. Our fresh and energetic approach is an ideal fit with the culture and dynamism of Hutchison 3G and we very much look forward to developing our partnership over the coming years.”