3G UMTS Portal launch

16th March , 2004

Europe : O2 Germany is launching their ClixSmart enabled UMTS or 3G (Third Generation) mobile portal at the leading ICT and Telecoms Tradeshow, CeBIT, in Hanover. With ClixSmart UMTS, O2 Germany offers faster, more sophisticated and dynamic mobile data services than have ever been offered before on its O2 Active mobile portal. The new O2 Active mobile portal offers subscribers rich, personalized, dynamic content more efficiently and with new possibilities.

With ClixSmart UMTS, content over the O2 Active UMTS mobile portal is delivered dynamically from all content sources. This means that content is dynamically refreshed and updated on the portal every few minutes. With ClixSmart, the mobile operator can control how frequently the UMTS portal is updated. For example, with news and sports, this content can be dynamically updated every few minutes, as this is information that is likely to change very frequently. Games and downloads could be updated once a week. As a result, the portal user is presented with constantly refreshed and updated content.

All of the content feeds from different sources and content partners are aggregated by the ClixSmart Aggregation Server to manage the presentation and delivery of the content over the UMTS portal. This merges content from both the operator portal and external portal content to optimise the presentation.

Moreover with ClixSmart UMTS, the portal content can be subdivided and conveniently organized into 'chunks' of information better suited to individual users based on their profiles. This means that the end-user sees units of concise and relevant information on a mobile portal page. These small units of content within the UMTS portal can be personalized as a unit in the same way as a menu link or option i.e. they may move up the page as a user shows a preference for that content unit.

O2 Germany has developed a great variety of information and entertainment services for its O2 Active mobile portal. With ClixSmart UMTS, O2 Germany can now enhance the presentation and delivery of these mobile data services across its UMTS handsets. UMTS mobile portals exhibit significant differences in character and ChangingWorlds ClixSmart Menu Manager and Device Manager cater seamlessly for this. ClixSmart Menu Manager enables an operator to rapidly develop, update and maintain a UMTS mobile portal effectively and efficiently. ClixSmart Device Manager recognizes UMTS enabled handsets and can use enriched style sheets to make the most of the handset capabilities.

Having launched ChangingWorlds industry-leading ClixSmart Intelligent Portal solution on the O2 Active mobile portal over a year ago in January 2003, O2 Germany has since succeeded in achieving and maintaining amongst the highest mobile data usage and revenues in Europe. With the ClixSmart solution, O2 Germany can now also manage its UMTS mobile portal more effectively and provide better overall, personalized mobile data services and enhanced Quality of Service (QoS) to its customers. Moreover, with ClixSmart Intelligent Navigation, O2 Active portal subscribers now enjoy rich and dynamic 3G portal content that is also easier to get to as a result of reduced click-distance.

Speaking today, Lutz Schueler, Senior VP of Product Management and Strategy said, "We are delighted to launch our UMTS portal powered by ClixSmart at CeBIT. With ClixSmart UMTS, O2 Germany can now deliver a rich, personalized, dynamic content presentation of our UMTS portal, which will lock customers in and keep them using the portal on a regular basis. We are offering a lot in a great variety of information and entertainment services for O2 Active and we want our customers to gain as much as possible from this."

Also speaking today, Luke Conroy, CEO of ChangingWorlds stated, "UMTS means that a handset can download things quicker which opens up a lot of opportunities for mobile operators. It means the mobile operator can pack more into their mobile portal pages and support video streaming. With the ClixSmart solution, mobile operators can make the most of their UMTS investments and help their end users benefit from their high speed devices in the best way possible." He continued, "Operators need to move fast and they must work particularly hard to retain customers in high-usage groups, who account for a large chunk of their total profits and are likely to be attracted by the expanding range of communications services on offer. O2 Germany recognises this and that developing innovative communication and information services is vital to the success of their mobile portal. Their new UMTS mobile portal will not only generate additional revenues, but also improve customer loyalty."

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