Europe UK : Mobile games, music and TV & video will be worth a total of US$25.9 billion by 2011, according to forecasts from Informa Telecoms & Media released at the Mobile Entertainment Market (MEM) 2006 conference & exhibition at the Business Design centre, London.

The growth in mobile content services will be driven by music in 2006, which will be worth US$7.4 billion rising to US$13.6 billion by 2011. Games continues to grow despite fears the market was stagnating and is expected to generate US$2.4 billion this year, and rising to US$7.2 billion in 2011.

Mobile TV will make its mass-market entrance in conjunction with this year's soccer World Cup in Germany next month. Informa forecasts mobile TV & video contributing US$1.2 billion to total global mobile entertainment revenues this year, with US$300 million mobile TV & video revenues generated from the World Cup alone.

"Our forecasts reveal sustained growth of mobile music and games and that the mobile entertainment market is in good health and expanding," says Nick Lane, Principal Analyst at Informa Telecoms & Media. "Mobile music is driving the uptake of content revenues in 2006, and will continue to do so for several years."

"There is no better place on earth at present for the mobile industry to showcase its progress and continued development than this summer when the world will turn its attention to the World Cup. With 3G handsets penetrating the mass market, and operators and content providers alike jumping on the football bandwagon, we forecast Mobile TV to generate US$300 million in revenue in the build-up and duration of the World Cup," Lane continues. "For such an early market, this is significant as mobile TV has the opportunity to capture the imagination of the mobile consumer and become the platform to drive consumers to other forms of mobile entertainment".

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