3G Mobile Internet Key Trends
3G Mobile Internet Key Trends
16th November , 2009
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US : Recent research indicates that nearly 70 million people will access the 3G mobile internet a minimum of once a month in 2009. This will increase to over 225 million by 2013.
The new research from eMarketer confirms that in the coming years three key trends will surface and will add an ever increasing need for mobile content in the US and beyond.
The key trends are listed as :
Escalating number of 3G mobile internet subscribers
Sharp increase in money spent on mobile data plans
Smartphone sales to continue to grow
Focusing on what’s happening in the short to medium term, mobile internet publishers will focus on making money from mobile content via user subscribers rather than advertising incomes.
A vital difference between the online and 3G mobile platforms, however, is that handheld screens are inherently limited by their size, whereas PC displays offer more real estate for creative ad formats.
On the mobile front, the lack of opportunities for ad monetization may leave paid models as the only viable alternative, thereby presenting an opportunity for paid-content providers.
“We will see experiments with fee-based content over mobile networks,” said Paul Verna, eMarketer senior analyst and author of the report, “Mobile Content: Paid Models Take Shape.”
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