Google Shores Up Its Mobile Advertising Direction
Google Shores Up Its Mobile Advertising Direction
10th November , 2009
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US : The company AdMob has been acquired by Google. Google plan to improve its expertise in the field of mobile advertising. AdMob is a leader in the area of mobile device display advertising. The agreed price for the acquisition was $750 million paid in stock.
The new branch of Google will help them to introduce creative ad serving and mobile analyzing systems for which significant benefits are anticipated as follows
•Users will see more relevant ads and ultimately get access to more ad-supported content and applications - improving their mobile experience
•Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
•Advertisers will be better able to engage mobile users with AdMob's ad formats
"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, Vice President of Product Management at Google. "AdMob is the quintessential Silicon Valley startup -- generating impressive year on year revenue growth -- and we're excited to welcome this talented team to Google."
Both companies have approved the transaction, which is subject to customary closing conditions.
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