Vodafone
announces in a presentation* to financial analysts and media how Vodafone
is positioning the organisation to deliver growth in the next stage
of its strategic development through the launch of it's consumer offering,
Vodafone live!, and it's business offering, Vodafone Mobile Office.
Vodafone live!, Vodafone's
consumer proposition, is now being launched in
Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden and the
UK, with
Australia, Greece and New Zealand to follow in the New Year. Vodafone
live!
brings a new world of colour, sound and pictures to Vodafone's customers
through
an easy to use colour menu, accessed from integrated camera phones.
Wherever
and whenever they wish customers will be able to take and send picture
messages,
download and play the latest mobile games and polyphonic ringtones,
send and
receive voice, text and e-mails, explore instant chat with friends and
get the
information they want. Vodafone live! will deliver an increasing range
of
mobile services to Vodafone customers.
Vodafone's business proposition
is Vodafone Mobile Office. This will deliver a
portfolio of services designed for today's global and mobile business
environment. Vodafone Mobile Office's first product, Vodafone Remote
Access,
will be available from November. This will enable customers to remote
access
their corporate LAN wherever they are. It will provide an end-to-end
solution
between a remote laptop or PDA and a secure LAN in an easy to use way.
The
service will be marketed and sold through Vodafone's direct sales organisation.
Both customer propositions
demonstrate how Vodafone is creating service
differentiation by delivering easy to use services through its customer
focused
marketing. Vodafone believes it is in an excellent position to deliver
this
market approach through its scale and scope, bringing together its networks,
relationships with manufacturers, its technology platforms and its global
brand.
Vodafone's consumer and business
propositions lay the foundations for Vodafone's
next stage of growth. All data services will be accessed initially over
2.5G
and, after launch, on Vodafone's 3G networks. 3G networks and devices
will
allow Vodafone to deliver more and faster services, through Vodafone
live! and
Vodafone Mobile Office.
Thomas Geitner, Chief Executive
Global Products and Services, commented: 'As a
result of these initiatives, I believe that we are better positioned
than ever
to fulfil our vision of making Vodafone the world's leading mobile brand
- a
brand offering complete service delivery to our customers.'
Sir Christopher Gent, Chief
Executive added: 'Vodafone is changing the mobile
market. Customers are not interested in buying the underlying technology
of
mobile services. They want applications, services and content that are
affordable and easy to use.
'In Vodafone live! and Vodafone
Mobile Office, we have created not only a range
of value added services that will enrich our customers' lives, but also
the
foundations for the next stage in Vodafone's strategic development.'
