Nokia
and Orange Communications SA Switzerland have signed a three-year contract
for the delivery and implementation of Nokia's multimedia messaging
service (MMS) solution. Orange Switzerland launched its commercial service
on October 24, 2002.
In
addition to the MMS platform, Nokia is providing services for implementation,
systems integration, support and maintenance to ensure and maintain
the competitiveness of the MMS solution.
Nokia already supplies GSM
and GPRS to Orange Switzerland, and was
chosen as a supplier of Orange Switzerland's 3G network in 2001.
"This contract represents
a further extension of our strong
relationship with Nokia and part of Orange's strategy to strive for
industry leadership," says Andreas Wetter, Chief Executive Officer,
Orange Switzerland.
"Nokia is delighted
to have this opportunity to extend our business
relationship with Orange Switzerland", says Denis O'Shea, Account
Director, Nokia Networks. "We see multimedia messaging as a major
driver for growing operator revenues, and we want to ensure that
Orange Switzerland is in the lead. The emotional appeal of sending
photos and sound in a message, combined with faster connections
enabled by GPRS should make multmedia messaging a mass-market service
with broad appeal."
Nokia supported Orange Switzerland
in promoting MMS person-to-person
messaging at the Orange Cinema events in five Swiss cities in July
and August. The MMS Wallboard solution, together with Nokia 7650
imaging phones, offered the cinema visitors the possibility to try
MMS services prior to full commercial service launch. Approximately
250 photos were captured each evening in each city, and visitors were
able to view the multimedia messages simultaneously at all five
locations.
The end-to-end multimedia
messaging solution that Nokia has supplied
includes the Nokia MMS Center, the Nokia Multimedia Terminal Gateway
for non-MMS phones, the Nokia WAP Gateway, the Nokia Multimedia Email
Gateway and the Nokia Profile Server.
Nokia has among the wireless
industry's most extensive track record
in MMS with around 40 customers to date and an ever-growing number of
launched systems, making multimedia messaging a reality for today's
mobile consumers.
The
Nokia MMS solution gives mobile subscribers the ability to enjoy
multimedia services such as content access and person-to-person
mobile messaging from MMS-capable handsets to e-mail, from e-mail to
MMS handsets or between applications and MMS handsets. The Nokia
Multimedia Terminal Gateway makes it possible even for users of
non-MMS-capable legacy GSM terminals to receive multimedia messages.
Legacy-terminal users receive an SMS notification and can connect to
a web site to view their MMS message.