3G Mobile Broadband Success Keys Outlined
3G Mobile Broadband Success Keys Outlined
22nd September , 2009
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China : In the next five years, 3G mobile broadband users will soar to over two billion worldwide. This is the findings of a new whitepaper from Huwaei. Interestingly, the white paper also details that the two billion includes eighty percent of new subscribers.
The chart above shows how 3G mobile broadband users will escalate over the next five years whilst fixed mobile shows a modest increase.
Huwaei has outlined a number of key steps which 3G mobile operators should consider to maximize mobile and date revenues from this opportunity. The steps are outlined below :
3G Mobile Broadband Success Key 1
The anticipated higher mobile speeds over the coupled with smarter 3G mobile devices will bring a face off between traditional fixed line and pay for mobile useage against the new model of free content over the mobile internet with advertising.
Rather than simply supplying a data pipe to these Internet services, telecom operators will become service providers to their subscribers: adding value, providing flexible pricing and billing, ensuring stability and high performance of network services that will in return increase operators' ARPU and build customer loyalty.
3G Mobile Broadband Success Key 2
The new business models are based on operators' abilities to increase network efficiency and to provide unique and customized services that differentiate themselves from their competitors. Operators need to analyze user patterns, and build up segmentation of user demand to assist efforts in marketing and advertising.
3G Mobile Broadband Success Key 3
Cutting-edge wireless technologies and products, such as HSPA+, LTE and femtocells will become mainstream standards in the near future and operators who are prepared and planning ahead of time for this shift will benefit tremendously.
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