New Sony Ericsson Yari to Use Flexion Technology
New Sony Ericsson Yari to Use Flexion Technology
29th September , 2009
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UK : Sony Ericsson has signed a licensing deal to preload mobile games onto its new 3G mobile phones. The technology to be used to achieve this is Flexion and is owned by Accumulate UK Limited, the other party in the licensing agreement. Above the Sony Ericsson Yari will be the first handset to use Flexion.
Flexion technology has previously been used by Hutchison 3G ( mobile operator 3 UK ) but this is the first time Flexion has been used buy a mobile phone manufacturer.
Preloaded games feature highly and are more recently considered as a necessity by many mobile phone buyers these days.
Flexion technology will allow Sony Ericsson to pre-load full versions of mobile games onto new handsets whilst allowing Sony Ericsson to earn a tangible revenue stream.
The first Sony Ericsson device to be shipped with Flexion technology will be its Yari device expected later this year. Read More about the SONY ERICSSON YARI
In addition, preloaded games wrapped with Flexion technology promote similar games by the publishers, which encourage further trials that will eventually turn into new sales. This is what Accumulate calls ‘on-device retailing.’
Accumulate’s MD Jens Lauritzson adds: ‘We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly. Jens Lauritzson Accumulate’s MD stated.
What Flexion Does
Flexion allows mobile retailers to provide a range of purchase options and offers for mobile content, introducing traditional retailing models to increase penetration and ARPU for mobile services. The Flexion wrapping engine automatically prepares any java application or game and acts as the gateway to delivering a flexible pricing and licensing platform which can be managed by the retailer.
Flexion lets consumers be curious about mobile content and gives them the chance to ‘try-before-you-buy’, ‘rent for the day’ or ‘have-a-go for 25p’. With these choices, the retailer is able to offer a plethora of promotions, removing the need for a one-price-fits all model.
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