BlackBerry has acquired Cellmania which is a leading player in the field of App store development and distribution. Cellmania's website homepage says "Cellmania is excited to announce that our company is now part of Research In Motion ( BlackBerry ).
The reason for the purchase we understand is to strengthen BlackBerry 's position as it competes with Google Android and the Apple iPhone for control of the smartphone market and associated App sales.
Cellmania is a major mobile player with its mFinder solution which provides infrastructure on either a licensed or hosted basis to allow digital rights management of downloaded content onto mobile phones. Cellmania also provides the world's largest repository of mobile content aross 200+ handsets from 100+ countries.
All this means that BlackBerry can tap into Cellmania's existing mobile content consisting of over 200,000 items across 200+ handsets. A fast track approach indeed.
